Read by the ad network · the compliance desk · the partner
These four concepts are design work, not client sites. Each takes a different business — a signal desk, a private consultancy, a copy-trading operator, a sub-IB network. Each builds the site that business would actually need. Risk sits beside the claim. Partner economics show their assumptions. Every relationship is named.
Or get a free teardown of your own siteRisk, relationships and assumptions sit next to the claims they qualify, not in a footer nobody is sent to.
Each concept has its own type, colour logic and layout grammar. They share a way of thinking, not a stylesheet.
Between 6 and 19 KB of markup and styles gzipped across the twelve introducing-broker pages, and no request to any other server. The build fails above 20 KB.
Full source, your own hosting, a content guide. No agency lock-in and no platform to depend on.
The four concepts
The businesses are invented and every figure on them is illustrative. The build is not — each concept is a production-standard front end. Before any of it goes live, the regulatory wording, registration details, broker relationships and risk warnings need review, specific to the operator and the places it serves.
Open concept
En BancThe full bench rules together
AaModernist system · Business archetype
Core modules
Open concept
In CameraHeard in private chambers
AaLedger system · Business archetype
Core modules
Open concept
VerbatimThe word-for-word record
AaTerminal system · Business archetype
Core modules
Open concept
AmicusFriend of the court
AaPoster system · Business archetype
Core modules
Shared system
All four handle disclosure the same way. Past that, each turns on only the modules its business needs. Dual-track navigation earns its place when traders and partners are both real audiences. It is not a default.
| Module | 01 · Signal desk | 02 · Private desk | 03 · Copy systems | 04 · Partner network |
|---|---|---|---|---|
| Education and public content | Core | Supporting | Supporting | Partner enablement |
| Regulatory identity and disclosures | Core | Core | Core | Core |
| Performance presentation | Selective | No | Core | No |
| Broker comparison or connection | Connection | Comparison | Connection | Multiple brokers |
| Partner acquisition track | Optional | Optional | Optional | Core |
The reviewer’s read
The left column describes the pattern these concepts were designed against. It is a characterisation, not a measurement. The right column you can check on this site right now.
| Read | The typical site | These systems |
|---|---|---|
| Where disclosures sit | In a footer, or on a page nobody is sent to | Beside the claim they qualify, in chrome that travels with it |
| Performance presentation | Screenshots, best month first | Source-labelled and drawdown-first — or absent by design |
| Partner economics | A headline percentage | The assumptions and the stressed case, on the same surface |
| Third-party requests | Tag managers, font CDNs, pixels | Zero — fonts self-hosted, verified at every build |
| Page weight | Rarely measured | 6–19 KB across the introducing-broker pages, measured at every build |
| Ownership | Locked to an agency or a platform | Full source and a content guide, published on your accounts |
Design principles
“The studio has one voice so the templates can each have their own.”
Say who the operator is, which broker they work with, and who holds the account. Polish should never blur who the parties are.
A claim about performance, income or access carries its assumptions, method and risk right there. Not in a disclaimer several screens down.
A retail learner, an institutional client, an engineer sizing up the system and a partner weighing a deal each need different proof. One page cannot serve all four.
Calendars, comparisons, account links and partner widgets sit in named slots, so the front end never depends on one provider.
One concept publishes its dissent, one its decline criteria, one its losing days, one its worst case. Same principle, four ways.
The four together
One publishes its dissent, one its decline criteria, one its losing days, one a calculator that argues back. Each shows the part its category usually hides. It is the same thinking on record at asadi.ai.
Open the indexVertical 02
Vertical 01 builds sites for people who work with a broker. Vertical 02 builds the broker’s own site — a live-simulated account-opening hero for a fictional CFD/FX/crypto broker, market-hours aware down to the minute.